Bupa’s New ‘Blue Table’ Accelerator Programme – Enhancing Customer Experiences

Bupa’s New ‘Blue Table’ Accelerator Programme – Enhancing Customer Experiences

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Blue Table

Bupa’s newly launched ‘Blue Table’ accelerator programme is looking for startups and SME’s with new ideas to enhance customer experiences within the healthcare sector.

Bupa, together with tech investor L Marks, are looking for innovative ways to tackle key customer issues in insurance, health and care experiences, and wellbeing change.

Blue Table is part of Bupa’s new Customer Lab, which aims to explore new ways of delivering high quality, comprehensive health and care services in the hopes of meeting customer needs in the digital age.

The 10 week programme is offering healthcare startups and small businesses the chance to develop their innovative ideas, receive mentoring from top tech experts and Bupa’s senior business leaders, have access to office space and up to £50,000 investment from L Marks.

Applicants are invited to pitch ideas within these three key areas:

  • Next Generation Insurance;
  • Your Health Experience;
  • Healthy Behaviours.

There is also a wildcard category for companies to showcase unique ideas and innovations in the wider healthcare sector.

John Moore, Head of Bupa Customer Lab, comments on the launch: “One of Bupa’s key priorities is continuous improvement and innovation to meet customers’ needs in this digital age.

“Blue Table is a great opportunity for us to work and share our expertise with innovative startups and small businesses to get a new perspective on our own business and enhance the services we provide to millions of customers all over the world. 

“We know there are many opportunities for innovation in the healthcare sector and we’re excited to see what startups and small businesses can bring to the table, delivering real benefits for customers and helping us to fulfil our purpose of helping people live longer, healthier, happier lives.”

The Blue Table accelerator kicks off on 4th September and concludes with a Demo Day on 13th November.

Application closes on 15th June – Apply HERE.