Lord Sugar

Lord Sugar appointed government’s enterprise tsar

Lord Sugar has been appointed enterprise tsar as part of government’s plan to get more young people interested in starting their own business or an apprenticeship.

Announced by the Skills Minister Nick Boles, the Apprentice boss will aid the government’s effort in delivering three million apprenticeships in England by 2020. 

Sugar will tour around the UK promoting apprenticeships and entrepreneurship to young people and businesses.

Sugar said: “I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship.

“But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.

“I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.”

Boles says: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business.

“Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”

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