Social Media And The Face Of Public Relations
Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]
Getting The Right Partnership For Your Social Impact Business
There is a magical space when you want to have a positive social impact and you come together with someone equally as passionate and you start working together. Through conversation, you realise what values you operate from, what assumptions you make about life and what principles influence your decision-making. For example, let’s say you both […]
HOW TO: Turn Your Customers Into Brand Evangelists
If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]
Back Her Business – New Female-only Crowdfunding Programme Launched By NatWest
Back Her Business is a new female-only crowdfunding initiative launched by UK bank NatWest in an effort to boost funding support for female founders. The nationwide programme is in partnership with Crowdfunder and it’s part of the bank’s wider ambition to reduce the gender gap and support 400,000 female-led businesses by 2025. Named as the […]
5 Ways FinTech Is Disrupting Financial Services
FinTech has changed the face of the sector – moving out of the mire of analogue and into the dynamic world of digital, improving customer service and making it easier than ever for consumers and business to be in control of their finances. New innovations are undoubtedly around the corner and Fintech is set to […]
For Women By Women – 5 Leadership Tips For Breaking The Glass Ceiling
Top female business leaders reveal their unconventional strategies to break through in a male-dominated workplace – The glass ceiling. Gender equality in the workplace has become a much-discussed topic and recent movements such as #TimesUp and #MeToo have pushed the issue further into the light. We spoke to some top female business leaders and authors, […]
Cultivating A Healthy Co-Founder Relationship
Developing a successful co-founder relationship requires effort and understanding from both sides. However, its longevity depends on choosing the right business partner to build your company with. Whether you’re in business with a family member, friends or someone you simply met at a networking event, how you handle the partnership is arguably similar to being in […]
4 Ways To Set Apart Your Business From Competitors
There are so many companies out there doing the exact same thing while fighting for their brand to be a better option than their competitors – Even more difficult when it’s within an oversaturated market. So the question is – how do you set apart your business from competitors and ensure that your unique selling […]
7 Simple Steps To Building Your Company’s Brand Identity
Building the business brand identity is not something you do once then stop – It requires continuous investment to avoid losing its appeal and relevancy. While you do need to spend some time creating your visual brand images, its guidelines, and thinking about your company’s mission and values, the most important next step is forging […]
4 Effective Ways To Keep A Fixed-Grip Around Your Data Security
The impact of a business data breach has far more reaching consequences beyond just simply damaging its reputation – A cyber-attack can very well wipe out the company’s existence. Two years is the average lifespan of a business suffering a major cyber attack with 90% closing their doors within that period. It breaks the customer’s trust, […]