The World – If you care about me as a Black person…
If you care about me as a Black person, just like your ‘Black Lives Matter’ social media solidarity statements, then respect me as a human being just like yourself. You are supporting the ‘Black Lives Matter’ (#BLM) protest and you are using your platform to highlight the society’s continuous maltreatment of Black people and calling […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]