Defining Your USP – Knowing your startup’s ‘Unique Selling Point’ before launching will help form a big part of your business success.

It is important to have a clear idea of what you stand for, what you offer your customers and what makes you different from other providers in your field. 

The tips in this short video will help you define your USP and, in doing so, help potential customers understand why your business, product or service might be the best to meet their needs.

Here are some useful tips from Innovate UK to help you define, communicate and capitalise on your business’s unique selling point:

Video – Innovate UK