African Market

Founding a startup aimed at the African market

Targeting the African market, both those in Africa and the diaspora, comes with challenges. First among these is the need to understand the cultural quirks of the community you’re addressing. Kay Akinwunmi is the co-founder of the African startup – Zazuu – a money transfer marketplace, giving people the ability to see and compare the […]

number 2 - Sierra Leone plastic Africa - Image Copyright I Am New Generation Magazine

Sierra Leone going plastic-free with entrepreneurship

Plastic waste usage continues to be on the rise in several parts of sub-Saharan Africa, with Sierra Leone being among them. So, how are they using entrepreneurship to work towards ending the use of plastic? I recently spent a month in the capital city Freetown, where I noticed when walking to the famous Sani Abacha […]