customers

HOW TO: Turn Your Customers Into Brand Evangelists

If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]

Equity Crowdfunding

Virgin StartUp Launches Equity Crowdfunding Accelerator – CrowdBoost

Virgin StartUp launches equity crowdfunding accelerator – CrowdBoost – for start-up entrepreneurs looking to scale their business. CrowdBoost aims to address the “critical funding gap” for start-ups looking to scale, by teaching entrepreneurs how to maximise ¬†opportunities available through equity crowdfunding. According to Virgin, 42% of start-ups fail in their fourth year due to lack […]

Equity Crowdfunding

A Young Investor’s Guide To Equity Crowdfunding

For young investors looking to enter the world of crowdfunding as your first investment venture – We invited Luke Lang, co-founder of leading equity crowdfunding platform ‘Crowdcube’, to share his tips on what to look for before supporting¬†a startup financially. Equity crowdfunding has grown at a rapid pace since it came into being just five […]