Royal Mail launches new self-service marketing tool for small businesses

Royal Mail launches ‘MailshotMaker’ – An online tool for small businesses to design and send their own mailshots to customers.

Small businesses will now be able to design and send mailshots, within three working days, from as little as 49p per mailing.

The service aims to help UK companies develop and manage their own marketing in-house, as well as reach new and existing customers.

Jonathan Harman, Managing Director at Royal Mail MarketReach, said: “We wanted to break down misconceptions that mailshots can be old-fashioned, complicated or expensive. That is simply not the case.

“Mailshots can bring businesses to life in an engaging, impactful way. MailshotMaker is made for business people, be they the company owner or a marketing executive, who want a simple, fast and affordable solution to drive a positive response among consumers.

“It is designed to help businesses bring more customers through the door and ultimately generate more sales.”

MailshotMaker comes in three formats – A5 postcard, A4 letter and sealed-mailer – with a free to use image database of over 100 pictures, different creative templates and expert tips.