#evoiamnewgen – celebrating the next generation of leaders fixing their country’s societal issues to becoming self-sustainable
The accelerated effects of climate change coupled with the current viral outbreak and the displacement of people have turned the world’s axis on its head. #evoiamnewgen represents the next generation of leaders solving their country’s socio-economic problems and fast-tracking its growth towards being self-sufficient. Inspired by the United Nations’ Sustainable Development Goals (SDGs), #evoiamnewgen is a global-focused journalism project spotlighting young people, under […]
Sierra Leone going plastic-free with entrepreneurship
Plastic waste usage continues to be on the rise in several parts of sub-Saharan Africa, with Sierra Leone being among them. So, how are they using entrepreneurship to work towards ending the use of plastic? I recently spent a month in the capital city Freetown, where I noticed when walking to the famous Sani Abacha […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]