number 2 - Sierra Leone plastic Africa - Image Copyright I Am New Generation Magazine

Sierra Leone going plastic-free with entrepreneurship

Plastic waste usage continues to be on the rise in several parts of sub-Saharan Africa, with Sierra Leone being among them. So, how are they using entrepreneurship to work towards ending the use of plastic? I recently spent a month in the capital city Freetown, where I noticed when walking to the famous Sani Abacha […]

Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]