How EcoSpot aims to simplify sustainability using a collective effort
We are often bombarded with messages about reducing our carbon footprint and leading more sustainable lives but it can be difficult to know where to start. Maya Lingam, founder of early-stage startup EcoSpot has used her personal experiences to design a solution. She explains: “The idea for EcoSpot came about a year ago when I […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]