Younger Self

A Letter To My Younger Self – Greg Cooper, Digital State Marketing

Greg Cooper, CEO of Digital State Marketing, looks back at his younger self and what he wishes he had known before starting out as an entrepreneur.

Dear Greg,

University isn’t for everyone, but education is. You don’t have to go to university and take on debt if you don’t want to.

There are lots of online training providers and local colleges that give very good education and much of it can be vocational and cost-effective.

You also don’t have to go to university at 18 either – you could defer for a couple of years to save some money and get some work experience and then attend.

Be honest about your social groups and learn to make your own decisions, and set your own targets.

Being ‘cool’ only makes rock stars rich, not necessarily entrepreneurs. Developing skills and taking responsibilities make entrepreneurs successful. 

You must have a plan, as failing to plan is planning to fail.

Targets don’t have to conquer the world in one year but it’s best to make them more attainable, so try setting them out in bite-size chunks within a specific time frame.

Read widely on entrepreneurialism and business, and also for fun.

I recommend these books – ‘How to win friends and influence people’ and ‘The 7 habits of highly effective people’ – as they’re absolutely brilliant and must-haves for anyone starting out.

You never know when it could be a good conversation starter.

Lastly, ask questions and don’t allow to be fobbed off. What’s the worst that can happen? They don’t reply – so what!

Nowadays it’s easier than ever to access those you admire, so reach out and connect.

Yours Sincerely,


P.S. Remember, in business, everyone is in the game to make money. Never assume that they know more than you.

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