Founding a startup aimed at the African market
Targeting the African market, both those in Africa and the diaspora, comes with challenges. First among these is the need to understand the cultural quirks of the community you’re addressing. Kay Akinwunmi is the co-founder of the African startup – Zazuu – a money transfer marketplace, giving people the ability to see and compare the […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]
Social Media And The Face Of Public Relations
Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]
HOW TO: Turn Your Customers Into Brand Evangelists
If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]
How To Boost Your Brand Using The Art Of Blogging
Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]
HOW TO: 5 Quick Steps To Help You Build Your Business Online Reputation
One of the biggest mistakes you can make when planning to launch your startup is not first building your business’s online reputation. The key is to make sure that people know about you, your business and what you have in the pipeline for any upcoming ideas. Here are our 5 quick steps on how to […]
A Letter To My Younger Self – Greg Cooper, Digital State Marketing
Greg Cooper, CEO of Digital State Marketing, looks back at his younger self and what he wishes he had known before starting out as an entrepreneur. Dear Greg, University isn’t for everyone, but education is. You don’t have to go to university and take on debt if you don’t want to. There are lots of […]
How I Got Celebrity Endorsements For My Ethical Startup Tackling Education Inequality
Getting celebrities to endorse your product may seem a stretch when starting a new business – However it’s possible and this is how we gathered celebrity endorsements in our fight against education inequality. Will Adoasi is the founder of ‘Vitae London‘ – a watch company that buys school uniforms for children in South Africa with […]
A Beginner’s Guide To Designing The Perfect Brand Logo For Your Business
Your brand logo is the face of the company and ultimately defines your entire business. Designing your business logo is the perfect opportunity to convey your brand, its ethics and personality. Yet, creating an effective design isn’t always an easy task for beginners. You need to ensure that your logo is memorable, unique and leaves […]
Learn How To Do Your Own PR With A Small Budget
Creating a strong and effective PR or marketing campaign doesn’t always require a large budget – With research and a few DIY strategies, you can kick off your project with a small amount of money. If there is someone who understands building something brilliant with a minimal budget, it’s startups and entrepreneurs. Budgets are often […]