customers

HOW TO: Turn Your Customers Into Brand Evangelists

If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]

blogging

How To Boost Your Brand Using The Art Of Blogging

Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]

Reputation

HOW TO: 5 Quick Steps To Help You Build Your Business Online Reputation

One of the biggest mistakes you can make when planning to launch your startup is not first building your business’s online reputation. The key is to make sure that people know about you, your business and what you have in the pipeline for any upcoming ideas. Here are our 5 quick steps on how to […]

Younger Self

A Letter To My Younger Self – Greg Cooper, Digital State Marketing

Greg Cooper, CEO of Digital State Marketing, looks back at his younger self and what he wishes he had known before starting out as an entrepreneur. Dear Greg, University isn’t for everyone, but education is. You don’t have to go to university and take on debt if you don’t want to. There are lots of […]

Celebrity Endorsements

How I Got Celebrity Endorsements For My Ethical Startup Tackling Education Inequality

Getting celebrities to endorse your product may seem a stretch when starting a new business – However it’s possible and this is how we gathered celebrity endorsements in our fight against education inequality. Will Adoasi is the founder of ‘Vitae London‘ – a watch company that buys school uniforms for children in South Africa with […]

Brand Logo

A Beginner’s Guide To Designing The Perfect Brand Logo For Your Business

Your brand logo is the face of the company and ultimately defines your entire business. Designing your business logo is the perfect opportunity to convey your brand, its ethics and personality. Yet, creating an effective design isn’t always an easy task for beginners. You need to ensure that your logo is memorable, unique and leaves […]

PR

Learn How To Do Your Own PR With A Small Budget

Creating a strong and effective PR or marketing campaign doesn’t always require a large budget – With research and a few DIY strategies, you can kick off your project with a small amount of money. If there is someone who understands building something brilliant with a minimal budget, it’s startups and entrepreneurs. Budgets are often […]

Soft Launching

Why You Should Consider Soft Launching Your Startup First

Soft Launching – After years of hard work, long days and funding red tape, you’re finally ready to plan the launch of your startup and your thoughts turn to how to ‘get the word out‘. In days gone by, launches required the Mayor, the local paper, a big red ribbon and an oversized pair of […]

Female

A Female In The Tech World – 5 Lessons Learnt

Guest writer Jessie Leong shares her perspective as a female working in a male-dominated ‘tech’ industry. Little over a month ago, I hopped back onto the tech startup train. You could say I’m a bit late to the party – after all, so many of my fellow millennials are jumping ship to start their own businesses. […]