social media

Social Media And The Face Of Public Relations

Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]

social impact

Getting the right partnership for your social impact business

There is a magical space when you want to have a positive social impact and you come together with someone equally as passionate and you start working together. Through conversation, you realise what values you operate from, what assumptions you make about life and what principles influence your decision-making. For example, let’s say you both […]

customers

HOW TO: Turn Your Customers Into Brand Evangelists

If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]

FinTech

5 Ways FinTech Is Disrupting Financial Services

FinTech has changed the face of the sector – moving out of the mire of analogue and into the dynamic world of digital, improving customer service and making it easier than ever for consumers and business to be in control of their finances. New innovations are undoubtedly around the corner and Fintech is set to […]

the glass ceiling

For Women By Women – 5 Leadership Tips For Breaking The Glass Ceiling

Top female business leaders reveal their unconventional strategies to breakthrough in a male-dominated workplace – The glass ceiling. Gender equality in the workplace has become a much-discussed topic and recent movements such as #TimesUp and #MeToo have pushed the issue further into the light. We spoke to some top female business leaders and authors, who […]

family

How To: Balance Running A Business and Family Life

Raising a family in this day and age isn’t easy when one member of the partnership is working full time – Let’s face it, one salary is seldom enough to provide for everything these days. This also leaves a huge amount of pressure on the other parent to raise a family while generating some form […]

Crowdfunding

Successful crowdfunding is more than just raising funds

There is a great opportunity for UK entrepreneurs but working smart is key to growth and success. Although crowdfunding ticks the funding box, it can bolster other crucial aspects of your business as you grow. You have your business idea or even a prototype of your product, but you’ve hit a stumbling block: Money. VCs […]

Younger Self

A Letter To My Younger Self – Greg Cooper, Digital State Marketing

Greg Cooper, CEO of Digital State Marketing, looks back at his younger self and what he wishes he had known before starting out as an entrepreneur. Dear Greg, University isn’t for everyone, but education is. You don’t have to go to university and take on debt if you don’t want to. There are lots of […]

Crowdfund

How Does The New SEIS/EIS Guidelines Affect Businesses Planning To Crowdfund Soon

HMRC recently issued a new and stricter Seed Enterprise Investment Scheme (SEIS)/Enterprise Investment Scheme (EIS) guidelines for businesses planning to crowdfund soon and its effect on crowdfunding could see the chances of success become ultimately higher. John Auckland – founder of global crowdfunding communications agency ‘TribeFirst’ – explores the new guidelines and how this can […]

Online Reputation

The Need For Entrepreneurs To Be Proactive In Managing Their Business Online Reputation

In this ever-connected world which promises instantaneous information, businesses have to be proactive in dealing with their online reputation. Cyber trolls come in multiple different forms, but the one which affects businesses most prevalently is the negative online comments. From TripAdvisor reviews to Google rankings, there are many different platforms it can exist in, but […]