Jaguar Land Rover Launches New Technology Start-Up

InMotion is the newly launched tech startup by Jaguar Land Rover targeting travel and transport issues.

Jaguar Land Rover is the UK’s largest premium automotive manufacturing business, built around two iconic British car brands – Land Rover and Jaguar.

InMotion will allow JLR to step into a different territory, bringing new experiences to its customers and furthering its plans for global growth.

Fresh to the startup scene, with its progressive new tech ventures, this entrepreneurial company is intent on making a person’s journey accessible via smart devices.

As technology changes the way people travel, at just the swipe of a screen, there’s now increasing demands for newly improved ways of commuting to work.

InMotion plans to investigate issues affecting people globally, when travelling, and then use the insight to develop several innovative solutions.

Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said: “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.

“As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”

Jaguar Land Rover will be testing several features of InMotion in the coming months, such as car sharing and car ownership, across Europe, North America and Asia.