Founding a startup aimed at the African market
Targeting the African market, both those in Africa and the diaspora, comes with challenges. First among these is the need to understand the cultural quirks of the community you’re addressing. Kay Akinwunmi is the co-founder of the African startup – Zazuu – a money transfer marketplace, giving people the ability to see and compare the […]
TikTok and Shopify launch ‘game changing’ partnership to scale-up UK entrepreneurs
The new coalition will see Shopify’s sellers connect with the TikTok community through shoppable video ads to ‘help them build their brand, drive sales, and create engaged communities’. Shopify retailers can now create video advertising campaigns from their dashboards and post them directly on the new TikTok For Business platform. This uses creativity to support […]
Why being a ‘women of colour entrepreneur’ is a challenging business
Women of colour are hustling like never before to launch their own companies. In fact, figures show they are starting new businesses faster than any other demographic. A 2019 survey conducted in the US revealed that women of colour account for 89% (1,625) of the new businesses opened every day. The challenges they face, however, […]
The women on a mission to redefine nude with their ‘skin-toned plasters’ – Skin Bandages
They are more than just ‘skin-toned plasters’ – Joanne Morales and Vivian Murad realised this when they decided to join forces a year ago and create ‘skin-toned plasters’ for people of colour, as demanded by their diverse customers. Both the owners of their own individual ventures, Morales is the founder of Nünude, a UK-based lingerie […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]
Winners Of The 2019 eBay For Business Awards – celebrating the UK’s most inspiring eBay sellers
Eleven small and medium-sized businesses from across the UK have been crowned winners of the third annual eBay for Business Awards celebrating the most inspiring eBay sellers with the top prize of £5K awarded to a Star Wars figurine seller. The eBay for Business Awards is a nationwide competition for the best British small businesses […]
Practical Tips For Handling A PR Crisis On Social Media
Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a pr crisis when things go wrong. Social media has the […]
Social Media And The Face Of Public Relations
Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]
A Private Members Club Helping Students Get “The Finer Things In Life” – The Luxury Student
Driven by the need to tackle the misconception held by many high-end brands about young people not being able to afford a wealthy lifestyle, 27-year-old Aileen Gilani quit her law degree to turn her lifestyle blog – The Luxury Student – into an online private members club for students “who seek the finer things in […]
4 Ways To Set Apart Your Business From Competitors
There are so many companies out there doing the exact same thing while fighting for their brand to be a better option than their competitors – Even more difficult when it’s within an oversaturated market. So the question is – how do you set apart your business from competitors and ensure that your unique selling […]