Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

eBay for Business Awards

Winners Of The 2019 eBay For Business Awards – celebrating the UK’s most inspiring eBay sellers

Eleven small and medium-sized businesses from across the UK have been crowned winners of the third annual eBay for Business Awards celebrating the most inspiring eBay sellers with the top prize of £5K awarded to a Star Wars figurine seller. The eBay for Business Awards is a nationwide competition for the best British small businesses […]

PR Crisis

Practical Tips For Handling A PR Crisis On Social Media

Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a crisis when things go wrong. Social media has the power […]

social media

Social Media And The Face Of Public Relations

Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]

The Luxury Student

A Private Members Club Helping Students Get “The Finer Things In Life” – The Luxury Student

Driven by the need to tackle the misconception held by many high-end brands about young people not being able to afford a wealthy lifestyle, 27-year-old Aileen Gilani quit her law degree to turn her lifestyle blog – The Luxury Student – into an online private members club for students “who seek the finer things in […]

competitors

4 Ways To Set Apart Your Business From Competitors

There are so many companies out there doing the exact same thing while fighting for their brand to be a better option than their competitors – Even more difficult when it’s within an oversaturated market. So the question is – how do you set apart your business from competitors and ensure that your unique selling […]