The new coalition will see Shopify’s sellers connect with the TikTok community through shoppable video ads to ‘help them build their brand, drive sales, and create engaged communities’.
Shopify retailers can now create video advertising campaigns from their dashboards and post them directly on the new TikTok For Business platform.
This uses creativity to support brands in making ‘real connections’ with TikTok’s ‘100 million strong community in Europe‘.
Some of the UK brands already tapping into the new partnership includes West African-inspired jewellery designer Omotola Jewellery, men’s makeup brand War Paint for Men, sustainable Scottish water filtration company Phox Water, and lingerie brand Lounge.
The partnership is aimed at showcasing TikTok and Shopify’s push in supporting businesses to ’embrace new ideas, trends and insights’.
Lisa Friedrich, Head of SMB at TikTok Europe, says: “The businesses thriving today are continuing to innovate in order to find the best ways to engage with customers. As the home of joyful creativity, and with a hugely diverse audience, we are very excited about how this new partnership will be able to help brands in that quest.
“Over the past 12 months, we’ve seen such resilience from founders and entrepreneurs across Europe, including the UK, who have brought energy, creativity and new ideas. They will be at the heart of future economic growth.”
Shimona Mehta, Managing Director, Shopify EMEA, adds: “The past year has been one of immense change for retailers, who have had to be agile in a rapidly evolving retail landscape. Today, the way that entrepreneurs start, run, and grow businesses has permanently altered, as has how consumers shop.
“Brands are having to compete like never before to get the attention of buyers. The goal is for businesses to make it easier for buyers to discover their brands. With this new TikTok partnership, Shopify merchants in the UK can connect with new customers in a way that can help them build their brand, drive sales and create engaged communities.”
The unique TikTok and Shopify union has also expanded to France, Germany, Italy, and Spain.
Images Copyright – courtesy of TikTok and Shopify / edited by I Am New Generation Magazine