Why you should consider soft launching your startup first
Soft Launching – After years of hard work, long days and funding red tape, you’re finally ready to plan the launch of your startup and your thoughts turn to how to ‘get the word out‘. In days gone by, launches required the Mayor, the local paper, a big red ribbon and an oversized pair of […]
A Female In The Tech World – 5 Lessons Learnt
Guest writer Jessie Leong shares her perspective as a female working in a male-dominated ‘tech’ industry. Little over a month ago, I hopped back onto the tech startup train. You could say I’m a bit late to the party – after all, so many of my fellow millennials are jumping ship to start their own businesses. […]
Start The New Year With Building A Strong Brand
Start the New Year with building a strong brand to attract the right customers to your new business. Building your brand image goes beyond the colour, font size and image. Part of the success of your new innovation depends on how well you fit the brand identity to the values of the business. It is also […]