Fujifilm is unveiling a photography concept store in London in celebration of all aspects of the art of photography and as a creative space for camera fans.

The Fujifilm House of Photography is opening its doors on 3rd December 2019 at Covent Gardens. This will spread over three floors and it aims to inspire visitors to get an immersive hands-on experience with testing out the brand’s products including Instax instant cameras, printers, and Fujifilm mirrorless cameras and lenses.

Fujifilm Photography
The innovative hub is “a wonderland of sensory photo opportunities.” Images by Fujifilm.

With the focus on celebrating photographic creativity, the shop will feature a free-to-hire studio space, a gallery space for photographers to showcase their work snapshots, photo-printing kiosks, a basement lounge space, and a LIVE demonstration of Fujifilm’s products plus seminars.

The exhibition space will be launched using the work of fashion and celebrity photographer Markus Klinko and his portraits of David Bowie.

Fujifilm is working with retail marketing agency Liberation Build to launch the innovative hub as “a wonderland of sensory photo opportunities.”

Images – courtesy of Fujifilm

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