Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

PR Crisis

Practical Tips For Handling A PR Crisis On Social Media

Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a crisis when things go wrong. Social media has the power […]

social media

Social Media And The Face Of Public Relations

Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]

The Luxury Student

A Private Members Club Helping Students Get “The Finer Things In Life” – The Luxury Student

Driven by the need to tackle the misconception held by many high-end brands about young people not being able to afford a wealthy lifestyle, 27-year-old Aileen Gilani quit her law degree to turn her lifestyle blog – The Luxury Student – into an online private members club for students “who seek the finer things in […]

customers

HOW TO: Turn Your Customers Into Brand Evangelists

If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]

blogging

How To Boost Your Brand Using The Art Of Blogging

Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]

Reputation

HOW TO: 5 Quick Steps To Help You Build Your Business Online Reputation

One of the biggest mistakes you can make when planning to launch your startup is not first building your business’s online reputation. The key is to make sure that people know about you, your business and what you have in the pipeline for any upcoming ideas. Here are our 5 quick steps on how to […]

Success

Boosting Your Startup’s Chance Of Success

Success in today’s market basically needs you to offer your startup to potential clients as a more appealing option than your competitors. As a business owner, you should already be aware of who your business rivals are and how tough competition is out there. If you’re struggling to grow and keep the momentum high of customer traffic, […]

#lifestyle - stylish

#Lifestyle – 10 stylish picks for you

We know you’re always busy so we’ve saved you the hassle. All you need to do is simply click on the stylish item that catches your eye and get it from the comfort of your computer.   Champagne Spoon Stopper Say it in words with this vintage silver plated spoon hand-stamped with ‘Keep the bubbly […]