Founding a startup aimed at the African market
Targeting the African market, both those in Africa and the diaspora, comes with challenges. First among these is the need to understand the cultural quirks of the community you’re addressing. Kay Akinwunmi is the co-founder of the African startup – Zazuu – a money transfer marketplace, giving people the ability to see and compare the […]
TikTok and Shopify launch ‘game changing’ partnership to scale-up UK entrepreneurs
The new coalition will see Shopify’s sellers connect with the TikTok community through shoppable video ads to ‘help them build their brand, drive sales, and create engaged communities’. Shopify retailers can now create video advertising campaigns from their dashboards and post them directly on the new TikTok For Business platform. This uses creativity to support […]
FUJIFILM House of Photography – a new concept store for camera fans
Fujifilm is unveiling a photography concept store in London in celebration of all aspects of the art of photography and as a creative space for camera fans. The Fujifilm House of Photography is opening its doors on 3rd December 2019 at Covent Gardens. This will spread over three floors and it aims to inspire visitors to […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]
Practical Tips For Handling A PR Crisis On Social Media
Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a pr crisis when things go wrong. Social media has the […]
Social Media And The Face Of Public Relations
Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Media relations is a part of public relations which many start-up companies tend to focus on when assigning PR consultants and agencies. It is a […]
A Private Members Club Helping Students Get “The Finer Things In Life” – The Luxury Student
Driven by the need to tackle the misconception held by many high-end brands about young people not being able to afford a wealthy lifestyle, 27-year-old Aileen Gilani quit her law degree to turn her lifestyle blog – The Luxury Student – into an online private members club for students “who seek the finer things in […]
HOW TO: Turn Your Customers Into Brand Evangelists
If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]
7 Simple Steps To Building Your Company’s Brand Identity
Building the business brand identity is not something you do once then stop – It requires continuous investment to avoid losing its appeal and relevancy. While you do need to spend some time creating your visual brand images, its guidelines, and thinking about your company’s mission and values, the most important next step is forging […]
How To Boost Your Brand Using The Art Of Blogging
Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]