coronavirus 2

Ideas on how to save us from Coronavirus apocalypse? The European Commission wants to fund you with €164 million (over £148 million)

Startups and SMEs are invited to urgently apply for funding from the European Innovation Council to create technologies and other innovations to help in treating, testing and monitoring the Coronavirus outbreak. With a budget of €164m (over £148m), the Commission is looking to fast track the awarding of the EIC grant in this round of […]

food feed greenhouse5

Two prize awards of $1 Million (over £700,000) are being awarded to global food startups with sustainable ideas on how to save the planet and feed its growing population

With the world’s residents expected to reach 10 billion by 2050, according to a UN report, the Food Planet Prize award is looking for sustainable solutions on how to feed the world’s huge population and revamp the global food sector.  Created by The Curt Bergfors Foundation – a Swedish foundation established in 2019 to find […]

anti fragile collective - students

‘The Anti-Fragile Collective’ created by students to inspire the younger generation into becoming future agents of change

The I Am New Generation Magazine team were invited to experience a sensory walk-in exhibition – created by students from London College of Fashion together with creative agency ‘Superimpose‘ – exploring how the younger generation can become future agents of change. ‘The Anti-Fragile Collective’ mantra is about inspiring conversations and thoughts about future creativity and […]

Lucy Hughes - MarinaTex

Share Your Startup Story: MarinaTex – the substitute to single-use plastic bags using ‘fish waste’

The fight against single-use plastic continues well-beyond 2020 and this marine bioplastic design – MarinaTex – wants to exchange plastic in food and drink packages with its own alternative made from fish waste. Created by Lucy Hughes, 24, in 2018 for her final year undergraduate degree project, MarinaTex is the result of over 100 prototype […]

MarinaTex - plastic - The James Dyson Award 2019

A Plastic Alternative ‘made from fish waste’ Wins The 2019 International James Dyson Award

Founder of MarinaTex – Lucy Hughes – is the winner of the 2019 International James Dyson award and £30k prize for her biodegradable and compostable material which substitutes plastic with fish waste. MarinaTex, made from red algae and organic fish waste destined for the landfill, is designed to be a sustainable alternative to single-use plastic, which […]

Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

eBay for Business Awards

Winners Of The 2019 eBay For Business Awards – celebrating the UK’s most inspiring eBay sellers

Eleven small and medium-sized businesses from across the UK have been crowned winners of the third annual eBay for Business Awards celebrating the most inspiring eBay sellers with the top prize of £5K awarded to a Star Wars figurine seller. The eBay for Business Awards is a nationwide competition for the best British small businesses […]

Guerlain GAIA Exhibition

Guerlain New Art Exhibition Takes A ‘beauty stand’ Against Climate Change: Gaïa, what are you becoming?

Guerlain unites twenty international contemporary artists with its new art exhibition – Gaïa, what are you becoming? – to ‘shine light’ on the current threat climate change poses to the society. Created as a tribute to the Greek goddess of the Earth, the exhibition will feature more than 30 pieces of modern art designed by twenty up-and-coming artists […]

Independent Designers

Fast Fashion Brands: ‘Why the issue with Boohoo is bigger than us independent designers’

Relatively less is said about fast fashion’s impact on independent designers, but it is certainly emblematic of the persistent struggles that creatives face when trying to compete with larger corporates. In the present day Millenials-influenced fashion era where the craze of Fast Fashion is gradually becoming a major thorn in the flesh of high-end Fashion […]

Fashion Runway

How My Clothing Rental Startup Is Driving For A More Sustainable Route To Fashion

My generation has been at the center of a dramatic shift in how consumers approach fashion. The latter part of our teenage years, as well as the entirety of adult life so far, have been impacted by two key factors – the rise of social media, and the rise of cheap fast fashion. Isabella West launched her […]