Westfield London – an European-based shopping centre – together with Royal College of Art are celebrating sustainable fashion with its latest design competition ‘Future Fashion’, looking for local creatives to showcase their fashion-forward ideas.

Fashion designers are invited to submit ideas for the Future Fashion competition, flaunting sustainability in their creation process and their designs – all aimed at creating a ‘sustainable retail world’.

Future Fashion is part of Westfield’s Community Resilience Programme, a five year plan created by its European global arm – Unibail-Rodamco-Westfield (URW) – to empower ‘communities to flourish’ and support the growth of local suppliers.

Each submitted artistic pieces will be judged by a panel of well-known global fashion brands, including John Lewis & Partners, Save Your Wardrobe and Love not Landfill.

Entry requirements are:

• Designers must submit their fashion pieces within one of these categories – Textile, Sculpture, Jewellery, Graphics, Photography or Illustration. The judges will be choosing one artist from each category to commission their artwork and exhibit;
• The design should explore how consumers can become more sustainable with fashion;
• All finished products will need to last for more than 6 months and the use of indecent imagery or wording is not allowed.

The winning six chosen artists and their designs will each receive £2,000 to complete their projects and have their work displayed at this year’s Westfield London summer exhibition.

Harita Shah, Marketing Director UK and Creative, Media, Events & Brand – Europe at URW says: “We’re proud to launch this new competition, Future Fashion, to discover creative talent in our London community. We’re passionate about nurturing talent from our local area and supporting our shared passion for sustainability in fashion as part of our wider Community Resilience Programme.

“Here at Westfield London we strive to educate and entertain our visitors and through this competition we will be bringing fantastic creatives into our centre.”

David Donovan, Head of Branch, John Lewis White City adds: “Working in a sustainable retail world is something I’m excited about. The John Lewis Partnership has made so much progress since I joined the company as a youngster and I’m proud of the way we’ve always tried to trade in a very ethical and sustainable way – investing in supporting small suppliers and the communities we work in.”

Check here for more information on applying to the design competition.

All entries will be subject to Future Fashion’s terms and conditions and its privacy policy.

Deadline for applying is 12th April and submissions will need to be sent to ukwlcommunity@urw.com.

Apply Now

Images Copyright – Westfield London / Unsplash (Utopia by Cho) / edited by I Am New Generation Magazine

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