food sustainability 2

The six global food startups in the race to feed billions of people and reduce our carbon footprint

From plant-based pork combating diseases to microbes converting greenhouse gas into food – these sustainable food innovations are some of the ideas competing for the Food Planet Prize award aimed at remodelling the global food sector. Ending hunger by 2030 is one of the UN’s Sustainable Development Goals and it looks like we might be falling […]

number 2 - Sierra Leone plastic Africa - Image Copyright I Am New Generation Magazine

Sierra Leone going plastic-free with entrepreneurship

Plastic waste usage continues to be on the rise in several parts of sub-Saharan Africa, with Sierra Leone being among them. So, how are they using entrepreneurship to work towards ending the use of plastic? I recently spent a month in the capital city Freetown, where I noticed when walking to the famous Sani Abacha […]

anti fragile collective - students

‘The Anti-Fragile Collective’ created by students to inspire the younger generation into becoming future agents of change

The I Am New Generation Magazine team were invited to experience a sensory walk-in exhibition – created by students from London College of Fashion together with creative agency ‘Superimpose‘ – exploring how the younger generation can become future agents of change. ‘The Anti-Fragile Collective’ mantra is about inspiring conversations and thoughts about future creativity and […]

Lucy Hughes - MarinaTex

Share Your Startup Story: MarinaTex – the substitute to single-use plastic bags using ‘fish waste’

The fight against single-use plastic continues well-beyond 2020 and this marine bioplastic design – MarinaTex – wants to exchange plastic in food and drink packages with its own alternative made from fish waste. Created by Lucy Hughes, 24, in 2018 for her final year undergraduate degree project, MarinaTex is the result of over 100 prototype […]

Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

Guerlain GAIA Exhibition

Guerlain New Art Exhibition Takes A ‘beauty stand’ Against Climate Change: Gaïa, what are you becoming?

Guerlain unites twenty international contemporary artists with its new art exhibition – Gaïa, what are you becoming? – to ‘shine light’ on the current threat climate change poses to the society. Created as a tribute to the Greek goddess of the Earth, the exhibition will feature more than 30 pieces of modern art designed by twenty up-and-coming artists […]