Lucy Hughes - MarinaTex

Share Your Startup Story: MarinaTex – the substitute to single-use plastic bags using ‘fish waste’

The fight against single-use plastic continues well-beyond 2020 and this marine bioplastic design – MarinaTex – wants to exchange plastic in food and drink packages with its own alternative made from fish waste. Created by Lucy Hughes, 24, in 2018 for her final year undergraduate degree project, MarinaTex is the result of over 100 prototype […]

Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

Guerlain GAIA Exhibition

Guerlain New Art Exhibition Takes A ‘beauty stand’ Against Climate Change: Gaïa, what are you becoming?

Guerlain unites twenty international contemporary artists with its new art exhibition – Gaïa, what are you becoming? – to ‘shine light’ on the current threat climate change poses to the society. Created as a tribute to the Greek goddess of the Earth, the exhibition will feature more than 30 pieces of modern art designed by twenty up-and-coming artists […]