Extinction Rebellion

Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding

Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]

PR Crisis

Practical Tips For Handling A PR Crisis On Social Media

Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a crisis when things go wrong. Social media has the power […]

customers

HOW TO: Turn Your Customers Into Brand Evangelists

If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]

competitors

4 Ways To Set Apart Your Business From Competitors

There are so many companies out there doing the exact same thing while fighting for their brand to be a better option than their competitors – Even more difficult when it’s within an oversaturated market. So the question is – how do you set apart your business from competitors and ensure that your unique selling […]

blogging

How To Boost Your Brand Using The Art Of Blogging

Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]

Success

Boosting Your Startup’s Chance Of Success

Success in today’s market basically needs you to offer your startup to potential clients as a more appealing option than your competitors. As a business owner, you should already be aware of who your business rivals are and how tough competition is out there. If you’re struggling to grow and keep the momentum high of customer traffic, […]

Window Display

5 Ways To Create And Attract Customers With A Winning Window Display

Designing an attractive window display for your retail startup might be one of your least things to worry about but it can be the make-or-break factor in your customer’s decision.  Whether you’re new to the scene or you’ve been running your business for a while – getting your window display just right is a tough […]

Business Growth - Essential Guide To Startup Funding Stages

Business Growth – Essential Guide To Startup Funding Stages

Funding is essential for any business to grow but trying to raise startup funds can prove to be tricky especially if you don’t know how to get investment. To help you maximise your business success, you need to know where you are and where you are going in relation to funding. Knowing what investment stage you’re […]

Ojay's Travels - young entrepreneurs abroad

Young Entrepreneurs Abroad – Startup Story Of Ojay’s Travels

Nigerian-based travel and tourism company – Ojay’s Travels – connects people from different cultural backgrounds to meet and socialise together through the art of wanderlust. Founder – Hans Omang and Akwon Otu. Launch Date – 2012 Country – Abuja, Nigeria Success Story – The founders also own another business ‘O-jay Suites & Hotels‘, and both […]