Future Of HR: Will your next manager be a chatbot?
In these challenging times, there’s no doubt in my mind that technological advances in AI are set to propel the HR function into the unknown. Failure to adopt this new technology will be a risk to our competitive advantage. Our world is constantly changing and since the onset of the industrial revolution, our working lives […]
Lessons From Extinction Rebellion – What can they teach us about viral marketing and business branding
Traditional management theory tells us that sustainable advantage means protecting our companies against competitors, imitators and outside influences – So what lessons can Extinction Rebellion teach us about viral marketing to boost a business brand. The world has changed. Customers and communities no longer want to be treated as passive consumers. They want to be […]
Practical Tips For Handling A PR Crisis On Social Media
Young founders who have grown up with technological and digital advancements in communications are more likely to be aware of the impact of social media and how to use it to build brand awareness – This, however, means that they are more susceptible to a pr crisis when things go wrong. Social media has the […]
HOW TO: Turn Your Customers Into Brand Evangelists
If I were to make a radical prediction, it would be that in the coming years, the word consumer will be considered to be rather insulting. In fact, consumerism as we know it is disappearing – It’s gradually being replaced by more meaningful interactions between brands and their customers, one based upon closer relationships and […]
4 Ways To Set Apart Your Business From Competitors
There are so many companies out there doing the exact same thing while fighting for their brand to be a better option than their competitors – Even more difficult when it’s within an oversaturated market. So the question is – how do you set apart your business from competitors and ensure that your unique selling […]
7 Simple Steps To Building Your Company’s Brand Identity
Building the business brand identity is not something you do once then stop – It requires continuous investment to avoid losing its appeal and relevancy. While you do need to spend some time creating your visual brand images, its guidelines, and thinking about your company’s mission and values, the most important next step is forging […]
How To Boost Your Brand Using The Art Of Blogging
Blogging has been around for a while but it can still be a brand new arena for some people. Not all business owners understand the essence of regularly creating high-quality content to boost their brand or even how to get started. There are many benefits of starting a blog for your business but a lot […]
Boosting Your Startup’s Chance Of Success
Success in today’s market basically needs you to offer your startup to potential clients as a more appealing option than your competitors. As a business owner, you should already be aware of who your business rivals are and how tough competition is out there. If you’re struggling to grow and keep the momentum high of customer traffic, […]
5 Ways To Create And Attract Customers With A Winning Window Display
Designing an attractive window display for your retail startup might be one of your least things to worry about but it can be the make-or-break factor in your customer’s decision. Whether you’re new to the scene or you’ve been running your business for a while – getting your window display just right is a tough […]
Business Growth – Essential Guide To Startup Funding Stages
Funding is essential for any business to grow but trying to raise startup funds can prove to be tricky especially if you don’t know how to get investment. To help you maximise your business success, you need to know where you are and where you are going in relation to funding. Knowing what investment stage you’re […]