The first step in designing and successfully targeting your PR campaign is to understand how the media work.

Public Relations is a useful and low-cost tool for promoting your startup business if used correctly.

The media are always on the hunt for new stories, exclusive content and a hook that will help them engage their readers.

Innovate UK has rounded up 10 tips on dos and don’ts when it comes to talking to the media.


INNOVATE UK is the UK’s innovation agency sponsored by the Department for Business, Innovation & Skills.


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